Symbol Technologies, the company I work for, has been working on focusing what the company is all about. The previous management lacked a clear vision of what Symbol is but our new management is very visionary. Our new slogan is "Symbol: The Enterprise Mobility Company (tm)". We see ourselves as providing true mobility solutions (not just portable solutions) at the enterprise level.
Our President and CEO, Bill Nuti, had this to say: "We have focused on delivering solutions that enable a simple core concept – the ability to capture, move and manage information, in real time, to and from the point of business activity. This concept sets Symbol apart from any competitor. It is what delivers unparalleled value to our customers. It is core to our vision and business strategy."
It has been a long time since I have been excited about a business strategy at any of the companies I have worked for, but I think the executives at Symbol have a deep understanding of the market and where Symbol fits in that market.