Friday, March 19, 2004

Promoting Books at JavaRanch

Every week at JavaRanch we have a book promotion where an author visits us, answers questions, and at the end of the week we give away four copies of the author's book. The book promotions are very popular as they provide two great opportunities:

  1. You get to ask an author a lot of questions
  2. You might win a free book

The books are provided to us by the publishers so since I run the book promotions I get to work with the promoters from many of the publishers. They work hard to promote the technical books that their companies publish. In spite of the enourmous pressure they must be under during these tough times for IT books they are universally very nice people and are an absolute pleasure to work with. I deal with Kerry Guiliano at Addison-Wesley the most so I want to give her a special thanks but all of the people on this list make my job at JavaRanch easy and I want to thank all of them. I apologize to anyone I may have left off.

A very special thanks to:

  • Kerry Guiliano - Addison-Wesley/Prentice Hall
  • Heather Fox - Addison-Wesley/Prentice Hall
  • Heather Mullane - Addison-Wesley/Prentice Hall
  • Ann Sellers - Addison-Wesley/Prentice Hall
  • Bettina Faltermeier - McGraw-Hill
  • Helen Trimes - Manning
  • Eric Holmgren - Wiley/Wrox
  • Judy Taylor - Murach
  • Ruth Boyer - O'Reilly
  • Hollie Fischer - APress
  • Doris Wong - APress

And even though she isn't a publicist, I would also like to thank Merrikay Lee, the president of MC Press for being a strong supporter of our book promotions.

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